Practical examples

Looking for new markets?

A company producing pumping equipment wants to sell its products in China. A TMA student who is fluent in Mandarin Chinese writes an export policy plan. The product is now sold successfully in Shanghai.

You want to increase your turnover/profit?

An internet travel organisation wants to increase its turnover/profit by entering the international market. The company faces several dilemmas: Should they focus on PR and communication? Where and how? Should other infiltration strategies be addressed? An IBMS student writes a thorough marketing advice report.